One would assume that marketing directors and advertising executives are intelligent people. If there was an indication that a marketing strategy would damage a product’s appeal, the decision would be clear. Don’t project opinions or viewpoints that potential customers don’t like. However, it seems that common sense is lost on my corporate marketing folks.
A number of large companies have kowtowed to the radical woke culture. The results have been relatively consistent. “Go woke and go broke!” Some of these corporations are so massive; they’ve been able to survive the financial hit triggered by these fringe ideologies. However, not all of them have been so fortunate.
Bud Light is the most recent company to take a hard-line “woke stance.” Anheuser-Busch thought it would be a good idea to use a radical transgender activist as their frontline spokesperson. It wasn’t a good idea. Bud Light has watched as a backlash by consumers sent corporate profits tumbling.
One former campaign manager for former President Donald Trump has decided to help the process even more. Since Bud Light decided to go all “left-wing woke,” Seth Weathers (campaign manager turned social media influencer who calls himself “Conservative Dad”) is offering light beer consumers an “unwoke alternative.”
Weathers describes himself as the CEO of a Georgia-based “uncensorable” conservative lifestyle brand called Freedom Speaks Up. To promote his “Ultra Right” light beer alternative, Weathers has posted the now-viral commercial. In the online ad, he smashes a can of Bud Light with a baseball bat.
The new “right beer” is a direct response to Bud Light’s deal with transgender activist Dylan Mulvaney. Weathers proclaims that his beer gives conservatives an alternative choice for adult refreshments. Besides the new beer choice, Weathers posted a 58-second Twitter video. In the video, he insists that Bud Light was an “iconic American brand” that has alienated conservatives.
This tweet alone has nearly 3 million views. Weathers is heard saying, “America’s been drinking beer from a company that doesn’t even know which restroom to use.” He then walks away from a public restroom, inserting clips from Mulvaney’s social media posts promoting Bud Light. The amusing alternative is all fine, but morally conscious Americans need to be certain to follow one essential guideline.
New alternatives are fine, but a firm stance against the perverse ideology must accompany these choices. Boycotts are the true measuring stick for these companies. Wokies couldn’t care less about a “right beer option,” but they’ll quickly understand, “Go woke, go broke!”
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