In a move that’s raising eyebrows and eliciting chuckles across the internet, the Biden campaign is on the hunt for a “Meme Manager” to bolster its digital strategy and win over young voters. Yep…a Meme Manager. As the 2024 presidential race heats up, it appears the Biden team has decided that a little humor might go a long way in bridging the generational divide and making politics more palatable for Gen Z.
The position, officially listed as Partner Manager, Content and Meme Pages, is part of the Digital Partnerships team. According to the job posting, the role involves initiating and managing day-to-day operations with top content creators and meme pages on the internet. The ideal candidate should have a passion for political content and thrive in a fast-paced environment, indicating that the role will be anything but dull.
This strategic pivot comes as no surprise. Memes have become a powerful tool in political campaigns, capable of spreading messages quickly and engaging audiences that traditional media often misses. The Biden campaign’s decision to embrace memes is seen as a direct attempt to connect with younger voters, who are generally more active on social media platforms where memes reign supreme.
Remember the “Dark Brandon” meme? Born from a misunderstanding during a NASCAR interview, where chants of “F—- Joe Biden” were misheard as “Let’s Go, Brandon,” this meme has morphed into a humorous alter-ego of Joe Biden.
But why the urgent need to hire a Meme Manager now? Recent polls suggest that Biden is struggling to capture the enthusiasm of younger voters. A CNN poll from late April showed Trump leading Biden among voters aged 18-34 by 11 percentage points. This demographic typically leans Democratic, making it crucial for the Biden team to find new ways to resonate with them. Enter the Meme Manager—a role designed to craft content that speaks directly to this audience, using their language and humor.
Reactions to the job listing have been mixed. Social media lit up with both serious applications and satirical takes, underscoring the high stakes of this unconventional hire. As the campaign gears up for what promises to be a contentious election season, the Meme Manager will unlikely play any significant role in shaping the results.
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