It looks like Barron Trump is not content to just sit in lecture halls at NYU’s Stern School of Business. According to newly filed public records in Florida and Delaware, he is now listed as one of five directors of a company called SOLLOS Yerba Mate Inc., a startup headquartered near Mar a Lago in Palm Beach.
The filings describe SOLLOS as a “yerba mate beverage company.” For anyone unfamiliar, yerba mate is a naturally caffeinated herbal tea that is hugely popular across South America and has been steadily gaining traction in the United States as an alternative to coffee and sugary energy drinks. Think clean energy, without the jittery crash.
According to Securities and Exchange Commission filings first reported by Newsweek, the company has already raised $1 million through a private placement. Not bad for a group of college aged founders who have not even launched their product yet.
Barron Trump is listed alongside Spencer Bernstein, Rodolfo Castillo, Stephen Hall, and Valentino Gomez as directors. At least two of those names, Bernstein and Hall, appear to have attended Oxbridge Academy in Palm Beach with Barron. Bernstein, now a student at Villanova University, recently posted on LinkedIn about postponing his final semester to focus on building SOLLOS.
“I’ve decided to postpone my final semester at Villanova University to focus on something I’ve been building for the past 8 months,” Bernstein wrote. “Since the end of last school year I have been working alongside my co founder, Stephen Hall, and a few close friends on SOLLOS Yerba Mate.”
Hall, currently studying at the University of Notre Dame and also an Oxbridge alum, said the company is targeting a spring consumer launch. There is no official launch date yet, but clearly the groundwork is being laid.
This is not Barron’s first foray into business. In July 2024, he and two partners incorporated Trump, Fulcher and Roxburgh Capital Inc., a Wyoming based real estate firm. That company was dissolved on November 14, 2024, shortly after the presidential election.
Some will inevitably roll their eyes and assume this is just another “Trump brand” extension. But here is the reality, this is what young business students do. They experiment. They build. They try things. The difference is that when your last name is Trump, every filing becomes national news.
There is also something refreshingly straightforward about it. A beverage company focused on functional ingredients is not exactly shadowy global finance. It is a consumer product in a fast growing niche.
Whether SOLLOS becomes the next big name in energy drinks or quietly fades away, it is a reminder that Barron Trump is carving out his own lane. He is studying business, raising capital, and assembling a team. That is how entrepreneurship is supposed to work.
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