Kamala Harris just reminded everyone why trying to manufacture “cool” is usually a political death wish.
In a painfully awkward attempt to look hip with younger voters, the 2024 election loser quietly rebranded her X account this week, and the internet responded exactly how you would expect. The account, originally used during her failed presidential campaign, was renamed “headquarters67” on Thursday. The idea was obvious. Harris was trying to borrow Gen Alpha slang to seem relatable, edgy, and plugged in.
Instead, she got absolutely roasted.
As the New York Post pointed out, “67” is a piece of so-called Alpha brainrot slang, often tossed out sarcastically by kids when they are too bored to answer a question. It is already dated, already cringe, and already something no adult politician should be touching with a ten-foot pole. Naturally, Harris ran straight toward it.
The reaction was swift and brutal. Rather than sparking curiosity about some political comeback, the move only reinforced what voters already know about Kamala Harris. Everything about her feels focus-grouped, artificial, and five steps behind reality.
Investigative journalist Chris Rufo summed it up perfectly. “My children have informed me that ‘67’ is already old, tired, and cringe, so once again, Kamala is coming up short.” That may be the most devastating youth voter feedback imaginable.
Others piled on, reminding everyone of Harris’s past comments about young people, including moments where she openly suggested younger generations were not exactly bright. Nothing says authenticity like mocking the same group you are desperately trying to impress.
Less than 24 hours later, with the ridicule still spreading, Harris quietly changed the name again. This time, the account became “headquarters68.” No explanation. No clarification. No acknowledgment that the first attempt face-planted. Just a silent swap, as if adding a number magically fixes the problem.
What does 68 mean? Nobody knows. It could be a reference. It could be random. It could be another example of Harris’s trademark word salad logic applied to branding. Either way, it did not help.
Fox News commentator Joe Concha nailed the bigger picture. “After two years of exposure, if you think the Kamala brand gets stronger you haven’t been paying attention.”
That is the real takeaway. This was not just a bad username choice. It was a perfect snapshot of Harris’s political problem. She does not connect naturally. She imitates. She chases trends long after they expire. And every time she tries to look relatable, she ends up looking even more out of touch.
If this was supposed to signal a fresh start or a new political chapter, it did the opposite. It reminded everyone exactly why voters passed on Kamala Harris in the first place.
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