President Trump just waded into Alabama’s wide open Senate race, and as usual, he did it with a megaphone. Over the weekend, President Trump threw his full endorsement behind Barry Moore, instantly reshaping a Republican primary that was already crowded and unpredictable. With Senator Tommy Tuberville stepping aside to run for governor, this race was begging for a heavyweight moment, and Trump delivered it.
Trump’s endorsement was classic Trump. Direct, enthusiastic, and unapologetic. Calling Moore a “good friend, fighter, and WINNER,” President Trump said Moore has his “Complete and Total Endorsement” and promised that “BARRY WILL NEVER LET YOU DOWN.” That kind of language is not handed out casually, and everyone in Alabama politics knows it.
Moore wasted no time leaning into it. He thanked President Trump publicly and reminded voters that he stood with Trump “from the very beginning.” That line matters. Republican primary voters have long memories, and loyalty counts for a lot more than polished talking points. Moore framed the endorsement as a green light to push full throttle on Alabama values, secure borders, law and order, and the America First agenda. In a state like Alabama, that message still resonates loudly.
That said, this race is far from over. Trump’s endorsement is powerful, but it is not magic. Alabama voters have proven before that they will make up their own minds, endorsements included. In 2017, Trump backed Luther Strange, who promptly lost the primary. Trump then backed Roy Moore, who lost the general election in a disaster that still stings Republicans in the state. History suggests that Alabama respects Trump, but it does not blindly follow anyone.
Right now, the man to beat is Steve Marshall. Poll after poll shows Marshall leading the field, often by a wide margin. The most recent numbers from The Alabama Poll put Marshall at 30 percent, with Barry Moore sitting at 12 percent. That is a gap, no question about it. But there is also a massive chunk of undecided voters, which means this race is still fluid.
Other candidates like Jared Hudson, Rodney Walker, and Morgan Murphy are polling in single digits, which suggests consolidation is coming sooner rather than later. Trump’s endorsement could accelerate that process by pulling donors, activists, and grassroots support toward Moore, especially among voters who prioritize alignment with President Trump above all else.
Trump also used the endorsement to remind Alabama voters just how strong his support is in the state, boasting about receiving the highest raw vote total in Alabama history in 2024. While percentages from past elections tell a more nuanced story, the point was clear. Alabama is Trump country, and he expects his endorsed candidates to be taken seriously.
Whether Barry Moore can turn that endorsement into a full scale comeback remains to be seen. But one thing is certain. This primary just got a lot more interesting, and anyone pretending otherwise is not paying attention.
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